How to Bring Values to Life in Your Business

Paper: 978-1-78353-534-7 / $22.50
Published: September 2016  

Cloth: 978-1-78353-535-4 / $70.00
Published: October 2016  

Publisher: Greenleaf
94 pp., 5 4/5" x 8 1/4"

Series: DoShorts
What matters to us? One way of answering that question is through the lens of values, which have a powerful influence on our attitudes and behaviors. Yet it can be difficult for businesses to realize the true potential of values, which is to engage staff, customers and suppliers in an emotional way that touches on their own core motivations.

Drawing on a range of case studies worldwide, including "profit with purpose" businesses such as co-operatives, this short guide reveals how to make a success of values. By unpacking what we mean by values and ethics and setting out a series of practical approaches, Ed Mayo presents how values can become a natural part of commercial life. The book identifies the pitfalls and the potential of bringing values into the heart of an organization, from a bank that responds to an ethical crisis through to a fast-growing worker co-operative founded on the values of equality.

The values that guide your business are not necessarily the ones that are written down or that you would expect. There is no one right or wrong set of values, but there is power and potential in making the most of the values that are right for the business you are in. By reading Values: How to Bring Values to Life in Your Business, you will find out more about the business that you are, and the business that you could be.

Table of Contents:


1. What are values?

2. Organizing values

3. How do values play out in business?

4. Co-operatives as a test-case of values in action

5. Values and purpose

6. Getting going on values

7. Five tools for values

8. The Values Checklist

Appendix 1: Key Definitions

Notes and References

Reviews & Endorsements:
“This is why Values: How to Bring Values to Life in Your Business” by Ed Mayo is so timely and a ‘must read’ for leaders and influencers in every sector. As one might expect from any book that has been typed on Ed’s keyboard, the phrases quite literally ‘shout out’ at the reader, and makes her or him pause and question their own value set. And more importantly, how far they live up to the values they would claim to hold. Ed’s own values and commitment to a value based world come across strongly and are thankfully contagious.”
- The Huffington Post, John Tizard
“Never has there been a greater need for this excellent practical guide to the benefits – and pitfalls – of embracing and living the right values in commercial life.”
- Brian Groom, former Business Editor, Financial Times