Companies that Mimic Life
Leaders of the Emerging Corporate Renaissance

Paper: 978-1-78353-542-2 / $29.95
Published: October 2016  

Cloth: 978-1-78353-543-9 / $99.00
Published: October 2016  

Publisher: Greenleaf
192 pp., 6 1/8" x 9 1/5"
Industrial capitalism is broken. The signs, which transcend national ideologies, are everywhere: climate change; ecological overshoot; financial exhaustion; fraying social safety nets; corporate fraud; government deceit; civic unrest; terrorism; and war. But there is hope. This book tells how transformation is taking root in the corporate world – the last place many of us would look for solutions.

The book tells the stories of seven exceptional companies. Their shared secret is a new mental model of the firm that is the virtual opposite of industrial capitalism. Each company, if not already a household name, is a significant player within their industry and, crucially, has outperformed their competitors. Lessons can be learned.

It works like this. Instead of modeling themselves on the assumed efficiency of machines – a thought process that emerged during the industrial age – these firms model themselves on living systems. Firms with open, ethical, inclusive traditions – where employees have a voice and a stake in what happens – have a distinct advantage over traditionally managed companies where most decisions are made at the top.

Understanding that everything of value ultimately arises from life, they place a higher value on living assets (people and nature) than they do on non-living capital assets. The energy they invest in stewarding those assets – a practice described in the book as living asset stewardship (LAS) – is transformative.

Table of Contents:

1. Changing Paradigms

2. The Power of Networks

3. Management by Means

4. Conservation of Resources

5. Openness

6. Sense of Purpose

7. Consciousness

8. Towards Industrial Symbiosis

9. The Emerging Corporate Renaissance


Appendix 1. The Global LAMP Index®

Appendix 2. Global LAMP Index® Returns

Appendix 3. Credit Ratings of LAMP Companies

Reviews & Endorsements:
"Bravo to Jay Bragdon for showing that creative, connected approaches to business produce MORE substance and success, not less! For those of us who share a rooting in traditional investing, it is both inspiring and essential to see how mimicking life can amplify prosperity in every dimension. The tangible case studies in this book will inspire greater success in investing, business, and life."
- Katherine Collins, former head of US equity research at Fidelity Management (Boston)
"Jay Bragdon has done a great service with this wonderful book, which turns a well-focused microscope onto some of the world’s most inspiring stories of corporate sustainability transformation."
- Alan AtKisson, CEO, AtKisson Group