Can the World be Wrong?
Where Global Public Opinion Says We're Headed

Foreword by John Elkington
Paper: 978 1 78353 421 0 / $31.95
Published: November 2015  

Cloth: 978 1 78353 422 7 / $95.00
Published: December 2015  

Publisher: Greenleaf
280 pp., 6 1/8" x 9 1/5"
When the global economy and world order become uncertain, where do we look for a sense of where things are heading?

Can the World Be Wrong? lays out a compelling case for looking to long-term trends in global public opinion to help predict the future. It goes on to outline the future these trends suggest.

Written by a pioneer of global polling, the book is provocatively illustrated by decade-long public opinion trends across 20 countries, on subjects ranging from geopolitics, globalization, the economy, the role of companies, and the UN, to changing consumer trends and the future of democracy in the 21st Century.

Doug Miller, the founder and Chairman of the global research consultancy GlobeScan Inc, offers never-before-released data that informs this exposé of where the world may be headed.

This essentially optimistic book delivers a fascinating briefing on below-the-radar trends that business leaders and policymakers follow closely and thoughtful citizens need to understand.

Miller brings his topics alive with interesting looks behind-the-scenes at the World Economic Forum in Davos, the World Social Forum in Porto Alegre (Brazil), the International Business Leaders Forum in London, United Nations Headquarters in New York, the White House in Washington, and conferences and boardrooms around the world.

Table of Contents:
Chapter 1: Where On Earth Are We Going?

Chapter 2: Can the World be Wrong?

Chapter 3: A Post-Superpower World

Chapter 4: How the Mighty Are Falling

Chapter 5: Retreat from Economic Globalization

Chapter 6: Towards a Sustainable Economy

Chapter 7: The Evolution of Business

Chapter 8: A New Social Contract for Business

Chapter 9: The Rise of the Ethical Consumer

Chapter 10: A Civil Society Renaissance?

Chapter 11: War on Terror to War on Poverty?

Chapter 12: Whither the UN?

Chapter 13: If Current Trends Continue

Chapter 14: Ideas For The 21st Century

Reviews & Endorsements:
“This book is a great source of information for policy-makers in all sectors. It rightly points out that civil society organisations are at a crossroads: building on the immense trust the public places on them they can play a much more important role in shaping the future of our planet, or, if they fail to transform themselves, they may fade into obsolescence.”
- Dr. Burkhard Gnärig, Executive Director, International Civil Society Centre
"In Can the World Be Wrong?, author Doug Miller, documents his company's polling results over decades in many countries. GlobeScan's polls ask questions beyond the myopic "horse race" political polls that clutter our media. Miller lays out GlobeScan's polls on the key global issues of our time in chapters: "Where on Earth are we going?"; "A post-superpower world"; "Retreat from economic globalization"; "Toward a sustainable economy"; "A new social contract for business"; "The rise of the ethical consumer"; "War on terror to war on poverty?"; and "Whither the United Nations." This data-packed book is a must-read for sociologists, politicians and marketers as well as business and government leaders in all countries."
- Hazel Henderson, Ethical Markets , Seeking Alpha